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MARKETING SCHOOLS

LEARN TO MARKET WITH CONFIDENCE

Mr. Cattlemaster marketing schools are real world and designed to teach cattle producers how to profit consistently using proven sell/buy marketing strategies.”

 

“Taught by an every day cowboy with decades of experience, this school helps you to understand the math, mindset, and tactics needed to take control of your marketing and prosperity. Whether you're new to the concept or looking to sharpen your edge, you'll walk away with practical tools you can apply immediately.”

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Real-World Application

Learn directly from a working cattleman who actively implements sell/buy marketing in today’s market—with current prices, real scenarios.

Built for Profitability

This school teaches practical strategies to generate positive cash flow and build long-term wealth—no matter the market conditions.

Mindset Meets Math

Gain both the confidence and the calculations needed to make informed decisions, manage resources efficiently, and market cattle profitability.

Both Schools for Nov/Dec 2025 in Beatrice Nebraska are SOLD OUT! 

Please make your own hotel reservations.

Hotel Block- ask for Cattle Marketing Block

Hotel Info:  Holiday Inn Express and Suites

Address:  4005 N 6th St, Beatrice, NE 68310

Phone Number:  (402) 228-7000

WHAT TO EXPECT

INSIDE THE MARKETING SCHOOL

Evening Before
Optional networking and social time begins at 5 PM at the hotel (in the conference room for Beatrice events).

Day 1 & Day 2
The school runs from 8 AM to late afternoon both days in the hotel conference room. Lunch and refreshments are provided. Expect a mix of instruction, real-world examples, and interactive discussions.

  • Day 1 Highlights:

    • Developing the right mindset and understanding your decision-making

    • Introduction to Sell/Buy marketing: what it is and why it works

    • Key concepts like the Inventory Pyramid, Value of Gain, turnover, and managing resources like grass and time

  • Day 2 Highlights:

    • Relationships of fats, stockers, and breeding stock

    • How to identify profitable opportunities and manage cattle inventory dynamically

    • Real-world math and mental exercises to apply what you learn

 

Important Notes

  • This is a cash marketing school—no hedging, LRP, or direct marketing content

  • In-person only: This school is live and not available virtually

  • All examples use current prices and real-world data taught by someone actively marketing cattle today

By the end of the school, you’ll know how to generate positive cash flow in any market—and take another step in building your legacy.

FREQUENTLY ASKED QUESTIONS

What will I learn at the Marketing School?
You’ll learn the principles and math behind sell/buy marketing, how to identify undervalued cattle, make profitable trades, and manage risk. You'll leave with the tools to apply this in your own operation right away.

 

Is this school for beginners or experienced producers?

Both. Whether you’re just getting started or you’ve been in the cattle business for decades, this school breaks down proven strategies in a practical, real world that meets you where you are.

How is this different from other cattle marketing programs?
This is NOT a cookie cutter program—it’s real-world application taught by someone who lives it every day. The focus is on sustainable profitability, not market predictions or traditional buy/sell habits.

What should I bring to the school?
Just a calculator, a notebook, and a willingness to learn. We'll provide the rest. We will send you an email a week before the school with all details.

How long is the Marketing School?
All schools are two days and run from 8:00am to late afternoon daily. Check the event page for specific times and locations.

Do you offer refunds or transfers if I can’t attend?
Yes. Please see our event policy for details on cancellations, transfers, and refunds.

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