TESTIMONIALS

Mr. Ferguson. Thank you for your openness, honesty, and effort you put into your schools and commentary. We tried learning sell/buy from another school and found it confusing, or maybe it was because the instructors were confused, and a shroud of mystery. We discovered the instructors had attended your school, so that's we decided to attend yours. You made it simple to understand, showed us the math, and provided real world advice and experience that we found easily and readily applicable. Keep your phone close by as we will be texting you the results from some trades soon. MT 2025

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Thanks for putting on a great class. Before coming to your class I was seriously thinking of giving up on the cattle business and just keeping my day job. Now I am excited about what the future in the cattle business holds for me and my family. 2025

Doug, I have been to another class 3 times, got the 101 book and it was all confusing. We were going backwards losing money. Your school made everything so simple and easy to understand. You really helped fill in the gaps. Rule #1, and not giving up on trades so easily. I think you are spot on, the repeated virgin buy is an escape hatch for being lousy instructors. We have stopped listening to the others and just like you said our results improved. People are starting to take a seriously now realizing we are here to stay. I tell people all the time if they want to learn sell/buy marketing they need to read your column and get to one of your schools. Keep up the good work and may God bless you. Canada 2025

Good morning Doug and Amber. Thank you again for all the time and effort you spent to offer this school. I enjoyed it a great deal and learned a lot. I’m very grateful you’re willing to share the wisdom you’ve gained over the years. I really appreciate how focused you are on being transparent about both the opportunities and risks/challenges. You really brought the real world into the classroom and opened my eyes to things I never knew were there. MO 2024

Doug, since attending your school two years ago our income has increased 175%! IA 2025

Doug, we have drank the Kool aid. Since your school we have done several successful trades. Other people are talking about it. They say there isn’t any opportunity right now and are so narrow minded. I get why you start your schools with the mindset. All I see now is opportunities, I just have to pick which one I want which isn’t easy sometimes. Thanks for what you do and taking the time to answer my questions. Canada 2024

I recommend Doug’s school over the others. It is clear that at one school they don’t own cattle and have no clue what happens at a sale barn, so what they say is not applicable. The other school the old man is confused and gets tired in the middle of the day and sits down and sips beers while “visiting” which is really a job interview for a “deal”. He never finished the school. Then there is Doug, who actually does walks what he talks. He brings the real world into the classroom, with real life examples, gives more information than one can remember, and turns us loose with what we need to know to make money. Take lots of notes. MO 2024

In the middle of day two a guy hands Amber a check covering the tuition for his employees. He told her “They all have cattle of their own and they need to see this!” (they attended the next school) 2024

We went to (another school) and got the impression we should get out of cow/calf and get into the seasonal stocker program. That’s why we were at your marketing school, to learn how to market stockers. After your school we realized, we didn’t need to get out of cows, we just needed to market differently. Anyway, we just finished replacing the cows we sold. We sold $300 into the market and got paid just a little over $800 for it. The cows we bought are bred to calve a little later than what ours were set up for which probably allowed us to buy back mostly younger cows. On the way home from your school, we felt like it was a terrible mistake to sell our cows, but it turned into a blessing thanks to the knowledge you gave us. Thanks Doug and Amber for what you do.

Traded 7 weight Holstein steers for 4 weight Holstein steers today. $1.98 ROG =Profit $252/head! It’s a lot of fun making trades like that! WI 2024

Doug, we have been interested in sell/buy for some time. At the Ranching For Profit school we attended we got to hear (a different marketing instructor) speak. He was confusing and/or confused. We were eagerly anticipating what he had to say and were disappointed. Later some other people that have been to your school explained sell/buy better than he did and that is why we made the decision to come to your school. You did not disappoint. Everything was explained so simply and methodically. It was a bonus how you illustrate how some of the things the other guy talks about are not sell/buy and have a high failure rate. Thank you for the simplicity and clarity. We look forward to getting our trading account going and will update you on how it works out. Oklahoma 2024

Doug I attended your most recent school. Just wanted to say thanks I really appreciated all the wisdom and insight. Just completed my first trade. Sold 9 head of seven weight steers and bought back 4 weight bulls. ROG was 2.21, BP was $2.03 (excess profit $55). Sold 7 head of six weight heifers and bought back three weight heifers. ROG 2.32 (excess profit $89). Look forward to doing more. I forgot how much I enjoy simple equations and math. IN 2024

After following (the cozener’s) advice we got out of owning cattle and went to custom grazing. After listening to you speak and talking on the phone, I realized you were different. I came to the school because I was curious. I am glad I did because when I got home I bought some stock of my own and I am proud to report the trades I have done really beefed up my finances. Highly recommend Doug’s school for everyone who owns ruminants. Idaho 2024

Doug, I would read your testimonials where people would say your school changed their life and I would think to myself there is no way it can be that good. But after attending one of your schools I am sitting here with a card that says I can pay $3.15 and I got them bought back for $2.87. $115 excess profit (per head). This is what it feels life to make money and be in control. Okay I get it now things will never be the same. Wyoming 2024

Doug, Thank you for putting on your marketing class. It was an eye opening experience that challenged me to change some paradigms. It is really having a positive impact on my operation. North Dakota 2024

Sold 126 head 821# heifers & bought back 55% of them as steers and the rest heifers with a ROG higher than BPCOG. This game is fun! Keep preaching so this industry can thrive. ND 2024

Doug, we came to your class because we felt like we needed something. At our age we started using all the excuses people use at this age. Your story about the backpack and the little girl with the pancake mix moved us. Our school has a similar program, it’s a pantry containing food and hygiene products. They are always begging for donations. After your class we generated positive cash flow like never before, and we’ve never thought of our farm benefitting anyone other than ourselves. We contacted the school counselor and told her we would cover the cost of stocking the pantry for a month. When school started this year, they changed their fund-raising efforts. asking businesses and individuals to sponsor a week, and the week does have a spending cap. The counselor told me that during the month we sponsored last school year, keeping the pantry fully stocked, that attendance rate was up and behavior issues were down. Sharing this data with their new fundraising efforts the community stepped up and most of the weeks this semester is fully covered. The new ideas we took from your school gave us empty nesters a wave of energy, a new target. We never would have imagined our operation and actions could impact others in this way. Georgia 2024

Doug, get this. I took an empty seat at the cafe today and made small talk with the guy next to me. I asked his opinion of the market, and he said he didn’t care what his cattle sold for that he makes his money on the buy. I asked if he was a sell/buy trader and he confirmed he’s trying to be. I asked if he’d been to your school, and he said he went to a different one. Then he added “That sell/buy shit doesn’t always work”. During the sale I noticed bawling calves and small lots were undervalued so I started prebuying. After they sold my cattle, I ran the square to see how I had done. I ran into that other guy again in the office while he was waiting on a preg to release his check. I told him I made about $200/head on my trade and asked how his was shaping up. He just looked at me then walked out of the office. This is my third trade and at that moment is when I realized I got more than my money’s worth at your school. Kansas 2024

“Some of our customers have been to your school, and afterwards they became really good customers”. Kansas sale barn manager 2024 (a good sale barn manager quickly realizes the value of having a sell/buy marketer on the seats)

Did my first big trade, based off number of head, and made $57 excess profit! Iowa 2024

Doug sorry for the long text but I know you want to hear this. I was in a bad loan at FSA bad because they dictated to me what to have in inventory and it was killing me. Their program is set up to keep us dependent on them. I went to (the other guy) school and none of it was working. I thought I needed to go back. A friend I made Ranching for Profit told me it was time to get serious about my education and told me to come to your school. It was beneficial to me that it was in the material and you explained to us why it those tricks fail (you must get asked a lot). I then went home and did some trades. The FSA was upset because I didn’t have why they require in inventory. I then asked myself what you’d do. Fuck em! Do the trades. I did what you recommend with (how to approach a banker). I also followed your other recommendation and quit listening to what the other guy puts out. That’s when the mental break throughs happened, just like you said they would. I had a awesome year. I applied for a LOC at a local bank and got approved in a few days. I am out of the FSA loan and now have a banker I can work with. You know how good trades feel but you have no idea how good it feels to be done with the FSA. Thank you and Amber too for putting on schools for people like me. 2024

Doug, thanks for widening my tunnel vision the other day. I couldn’t find any buy backs with lighter weight calves but after talking to you, you reminded me about leapfrogs. So that is what I did. I got paid $48 to take 83# home, and an unrealized gain of $180. So many opportunities I was never aware of before and needed your help finding one, thanks. Mississippi 2024

Doug, I know you’ll wanna hear this. My teenage daughter has been doing all kinds of trades with her roping calves. She keeps reinvesting the profits back in to virgin buy more. She has also been implementing the mindset material you taught us, and credits it for her success in the arena this season. She qualified for circuit finals and after winning a go-round she knew she had to be lightening quick in the third round to win the average. She went all out for it, and the calf ran through her loop. Friends and family were heartbroken for her, but she was in a good mood. I could not understand why. She explained to me that she qualified for the finals, so she knows she can do it again, and that the last run was a championship run, if she just cleans it up a bit. She learned what it takes and she can practice better. Like you told us “winners do winning things and one of those things is learning how to win”. She said she will need to make some space in the tack room for the trophy saddles she’ll be winning soon enough. TX 2024

I can’t believe we got all this information in the book to take home and real-world examples in your school. I took an online school that cost more than yours and all we got was a book and 3, two-hour video lessons and it was confusing. I got nothing from it. Your school was cheaper, much more information, and I could actually understand what you were talking about. Canada 2024

Good afternoon Doug. I sold some pairs last week and wanted to share the results with you. Trade #1 sold $274 value into the market and got paid $1,100 for it! Trade #2 sold $183 value into the market and got paid $800 for it. I learned how to do this in your school. Thank you so much Doug for teaching me how to make the calculations and sharing your knowledge. TX 2024

Mr. Ferguson. I became interested in sell/buy from reading your Intel Blog. I was in dark place so I enrolled in a school (You weren’t teaching them at the time). Things happened at that school I left ashamed humiliated more broken. Later you wrote about the “system(ic) thinking problem” so when you started teaching schools I knew I had to go. I sold a pair to pay to get there. I got all I needed in mind stuff lesson, the rest was a bonus. I read the books you mentioned (haven’t read since high school it took a lot) and ran squares (hate math). I have done seven good trades since your school. All I wanted was feeling good about myself for once, and you helped me get there. You showed me its not a receipe it a process. Be, then do. The slide “are you willing to give up who you are right now in order to become who you need to be” Fuck yeah buddy I committed. I started putting myself back together right there in that room in Beatrice buddy. I sorry I avoided you when you come over to me at the school I didn’t think I was worth your time. Thank you like 100times thank you. And thanks your wife to 2024

Sold some steers today. Your school drastically improved my cattle marketing skills! It changed my entire way of thinking. Before, I would have taken them off a price cliff. The return on investment of tuition has been astronomical. Thanks again. Oklahoma 2024

It cost my wife and I $2,000 to attend your marketing school when figuring in travel expenses and tuition. No other investment we made has ever come close to revolutionizing our business like your class did. Iowa 2024

We started our direct marketing business because we thought it was the only way to make money. After attending your sell-buy class we are making good money doing trades. I would like to quit the direct marketing business because it is easier to load them on a truck and get them sold rather than dealing with each individual customer. I just never imagined it was possible to make money with plain commodity cattle. Many thanks Doug. MN 2024

Doug Best thing I ever did coming to your school!!!! Did a trade with almost $100 excess profit This is fun!!! Thank you again. I was ready to exit the cattle business last fall and you have made me thirsty. South Dakota 2024

I calved some cows for a friend. He is slowing down and is going to liquidate some cows. He was going to sell the older ones like everyone else does. After visiting with him about what is over and under valued he changed his mind and is now offering up his 3 and 4 year old pairs. KS 2024

Last week we had our cattle consigned and with everything that was happening (bird flu board going down) we thot about cancelling. We “felt the fear and did it anyway.” and I am proud to tell you we pulled off our first sell/buy trade. We sold 43 steer and came home with 44. The profit we made more than paid for your course and our travel expenses. With the negative news and these high prices the mindset material just as valuable as learning the trading. Highly recomend your course. Iowa 2024

Hey. Wanted to tell you how much I enjoyed the marketing school earlier this week. I learned so much. Everything was well planned and executed. The food and everything was great!! I’m looking forward to getting started with some trades. Thanks again!! MO 2024

After attending another school I was confused AF After attending your school it was so simple to understand. The mindset part was invaluable “how do you escape a prison if you don’t know you are in one?” I feel so free now OMG Thank you IL 2024

What’s going on man. I just executed my first huge trade at scale with ewe lambs. This was an upgrade trade capturing monetary gain. Great feeling. I talked to the buyer again to make sure things were good and he said they are doing great. OH 2024

Doug, I thought I knew and understood the significance of cost to a business, after all my EL board has spent tons of time discussing it. I have never heard anyone descibe how costs affects the business the way you did. Managing the “fulcrum on the lever of relationships”, and generating positive cashflow changed my world. I realize now that when this market drops I will be okay and I am not stressing over gross margin anymore. OMG Thank you. SD 2024

I completed my first sell/buy trade. Thank you for sharing your knowledge and instilling confidence. My trade had a ROG of $1.78 giving me an excess profit of $44! The only problem is my wife is sick of hearing about cattle squares. Oklahoma 2024

Good day Doug. Since attending your school we made many changes. Understanding VOG, relationships, and resource management have been key. This week we sold our steers and we got $40/hd more for them than steers that were 160# heavier. You took our focus off production and set it on profiting. Keep on blessing others brother. Kansas 2024

I really hope the other people go home and implement this material. You gave us the answers to the test. Nebraska 2024

Last week I got over a dozen texts telling me about trades some of you did. Over $40,000 positive cash flow!! Culture of unrivaled performance. Outstanding!!

I used to hate going to sales. After taking your class people began to notice a change in me. I told them going to sales is fun when you know what you’re doing and making money. WI 2023

Good morning to you Doug ! I was a student in your class that you had in Beatrice, Ne. Your class has been absolutely life changing to our business in Texas. We have had several profitable trades since the class particularly in slaughter cattle and feeder cattle. We are currently working on trades in replacement cattle as well! The techniques you taught us has given me the control that we had never had before. I have seen that there are opportunities to prosper yourself up and down the entire spectrum! There are so many opportunities to prosper that I never saw before. Thank you so much Doug for teaching and sharing your knowledge with me and my family in Texas. 2023

Doug, sitting in the sale barn today it hit me: I am in control of my future, by exercising the control you taught me! I have done some good trades this year, but for some reason it just clicked in my mind today. I am having fun for the first time in a long time. Focusing on what you want, remaining disciplined and exercising control we really can manifest the future we want. I am a believer now. SD 2023

Doug, When someone does something for me I try to make sure and always go back and thank them. I thought that since the cattle business was a mature industry that there was only one way to do things. You opened my eyes to so many different ideas and have me doing things that were alien to me not long ago. I see so many more opportunities now that before I never knew existed, and it seems like I keep finding more of them all the time. We are making money and having an absolute grand time. This next turn I am going to help my boy buy a small group of calves, like what you have done with your daughter. He is so excited he just can’t hardly stand it. Your school is way to cheap for what we got, I feel like I should give you more. So Doug, Thank you. TN 2023

It has been just over a year since me and my wife went through your course. In just over a year, we’ve completed 9 trades. All the trades have been great and have made some excess profit. Thanks for showing us how to make money with stockers and feeders. IN 2023

I have been to Doug’s school and the one in Claremore OK. Doug’s school is so much better because he reduces it down so it is easy to understand. Another big difference after the school is Doug will answer questions with well thought out replies. I don’t even get a reply the other guy anymore. Ohio 2023

We did our first trade the other day. Sold 12 head and then literally bought the next group through the ring to replace them. $150 profit per head, and the group I sold had only been here less than 60 days! We are off to a good start. Thanks for everything- doing this is a hell of a lot of fun. WI 2023

While speaking at Husker Harvest Days a few weeks ago, the mother of a past school attendee approached me and informed me her son didn’t go back to school this fall. She was upset by the decision, but the young man has done some outstanding trades and that’s helping her get over it.

Doug, thank you for putting on the sell/buy marketing classes. I followed your advice of studying first, and then put it into action. I know how to exercise my control and consistently profit. I am more confident and for the first time ever I am having fun. WI 2023

Doug, just wanted to send a thank you your way. Just did my first trade and was able to make over $100 per head! What you taught in the school is great and really starts to click a bit more when I start to put it into action! Also I like your optimism about the cattle industry, seems like most people tend to say that it won’t be profitable but it seems like the way of marketing is a real game changer on that! So anyway thank you!! NE 2023

After attending Ranching For Profit we started a trading herd/account. We won some lost some. Then after attending your sell/buy marketing school it is like the trader account went on steroids. MN 2023

Doug I want to thank you for the things you write on your market blog and on the PCC discussion group. You have a completely different perspective of things and have opened my eyes and given me things to think about. We are fortunate Kit didn’t let you leave the group. You contribute without trying to sell and some others abuse the group by selling only and never contributing. Actions prove who really wants to help the cattle industry. I look forward to what you will share in the future. MO 2023

Be alert, be aware of the cattle market and do not hesitate. We just traded pairs for pairs and got $700 per pair as well. Traded down one body score and swapped out colored cattle for blacks. I am giving your number to all my friends. Iowa 2023

Doug, I am sitting here at the sale barn waiting for the sale to start and it hit me. Your class has changed my life. I am no longer flying by the seat of my pants. I am intentional about what I do. I am now making money. The stress is gone and I’m having fun. Colorado 2023

Doug, the mental exercises you put us through at your marketing school were just what I needed. You’re ability to take decades of experience doing this marketing and bring it into the classroom, and present it in a manner so that we can take it from the classroom to the real world is rare and valuable. I went to a couple sales to practice identifying value and build my confidence. Last week I executed my first sell/buy trade. I sold mature fall bred cows and replaced some with bred heifers capturing $400/head. I also replaced some of the bred cows with spring pairs. The pairs were $500 under their IV. The big gain here is time. Instead of calving in 45 days I will wean in 45 days! I never looked at things that way before your class

Doug, years ago I went to someone else’s marketing/stockmanship school. I never did make any money. Then one group of calves got really sick and death loss was high. I decided to quit after that. One day I stumbled across one of your articles and started following them every week. After I heard you on Working Cows I was like this dude would not approve of me quitting. That’s when I decided to take time off work and come to Nebraska for one of your schools. Your marketing class made sense to me and I have pulled off several profitable trades since then. I also really appreciate your advice on how to start some of these calves. I am getting along much better with them now. There really is a huge difference between your real world experience and the other instructors. I am planning on expanding my herd size. Virginia 2023

I have been to one of the other “sell/buy” schools and I have watched a DVD (not Ann’s) multiple times. This style of marketing never made sense to me, it was too confusing. After attending your school it finally makes sense to me. You broke it down and made it simple. I am equipped to make money now. Oklahoma 2023

Doug, we had a bit of a health wreck with cattle last year but through a mindset that was molded from the first day of your class we worked through it and moved forward. Since attending your school we have been figuring out how to make money with livestock, no matter our current situation.

A huge paradigm breakthrough for me was sending cattle out with other people. Sounds simple but my paradigm was not allowing me to see that previously. We can grow our business without physically growing it. Ohio 2023

Doug, right after your school I went home and sorted a group of steers and a group heifers. I had some that were greatly over-valued. After they sold I stayed and watched the sale. I wasn’t planning on buying back that day, I just wanted to do some math and identify price relationships. Midway through the sale a buyer got filled up and that opened up a hole for me to buy back. I made over $200/head profit on my steers and over $100/head profit on my heifers. In our first trade we made over 10X the amount it cost us to come to your school. Nebraska 2023

Since attending your school I have been trading small groups of cull cows. I have been buying thin poor cows and grazing weight onto them. With the “grass bump”/weight gain and the price roll up of a heavier cull cow I am making over $100 per head after expenses. Missouri 2023

Just sold some mixed 664# heifers at $2.06 and replaced with 460# black heifers for $1.80. Your school has made a monster out of me, I can’t get enough of this! Iowa 2023

Hey Doug With the news of the atypical cow my X paradigm would have been to freak out (still had to fight that voice off) But I remembered what you said about keeping the needle pointed in the right direction and doing winning things. Your personal stories of how you prospered during black swans helped too. So this weekend I weighed some cattle and sorted and calculated my COG so that I am ready to go at a moments notice it the market is willing to give me something. It feels so much better to have the skill, knowledge, control to be able to prosper instead of worrying. South Carolina 2023

Doug, After attending your marketing schools and the Ranching For Profit school it has totally revolutionized our business. We made some changes, cash flow is way up the banker is amazed, and we are having fun. Oh by the way, the hired man I sent to your school came home and quit. He said there was too much opportunity in the cattle business to be working for me so he decided to go out on his own and do sell/buy marketing for himself. Minnesota 2023

Doug, I am sorry we didn’t get to talk to you before we left. We blew out in a hurry because we were driving all the way home after the school than night. I wanted say thank you so much for holding these schools! We attended (name withheld) school and I got some good out of it but my daughter hated it. She loved your school and we all got much more out it. The thing that sets you apart is your ability to bring the real world into the school where as (the other guy) was just kinda like, here’s how this should work, good luck. We left with more clarity, ideas and we are super pumped. My daughter is even looking forward to doing sell/buy with her roping calves Texas 2023

I had an amazing morning. I just traded out of my pen of random small groups of mixed stuff I had. I made over $200 per head on them. Understanding the VOG and costs and seeing price relationships has changed my life. I am doing really well now with sell-buy Iowa 2023

Doug, We held our last ranch meeting of the year this morning and set goals for next year. Our EL board highly recommends your school, but we just were not convinced that sell/buy was a fit for our ranch. After your description of it on the Pharo group, compared to the other’s descriptions, and your other recent comments there we decided that we need to learn sell/buy and that it would be worth the extra travel miles to come to one of your schools. Texas 2022

Doug. I had my young son with me the other day when he asked me why we do the things we do. I realized he wasn’t asking about making money, and just when I was about to tell him that’s how its done around here I stopped. I heard a voice in my head that has never been there before. I realized then I was stuck in the X paradigm. I reviewed the material in your book and this line hit me hard “Are you willing to sacrifice who you are right now in order to become who you need to be to get what you want?” I haven’t slept much since that moment due to the excitement. I want and am going to get different results next year. I haven’t figured out what changes I am going to make exactly but I feel like a whole new world has opened up for me to explore. Canada 2022

Doug, I have been to both of your competitor’s schools and yours. I never done anything with sell/buy until after i attended yours. Your stories of things you’ve done brought it to life for me. Your, been there done that, confidence and your passion for it make you different and motivated me to finally try. I traded two goosenecks of steers and hit my profit target of $65 with and excess profit of $12. Just another day to you but it was a big win for me. Thanks Doug and I look forward to sharing more successful trades with you in 2023. Oklahoma 2022

Doug, as you know the weather here has been S@$* I was really feeling down and out one morning when I remembered what you said about attitude. That morning out in the snow and wind it hit me how my attitude was affecting everything in my life. I remember you saying you get as many calls about the mindset stuff as you do about marketing. The psychology lesson was about life as much as it was cattle marketing. is there material you recommend reading? maybe provide a tab on your website. Thanks South Dakota 2022

Doug. Quick recap, I called you wed. I am the guy that went to (name with held) school. I tried three trades, even doing the hold onto money when its “under-valued” and lost every time. To your point I called the teachers of that school and they tried selling me a book at a discounted price but had no advice. I tried calling you out of desperation. I took notes of your three points and I pulled off a buy back yesterday (Thurs). for the first time I went head for head and had some money too. I was going to go to their annual meeting to get clarification on how to do this or demand my money back. I see you have a school at about the same time its clear I’d be better off going to NE. Missouri 2022

Doug, A person asked in the discussion group what sell/buy is, and you are the only one who explained it. Every week you write of opportunities and you clearly take them. You also said to raise the standard and help each other, and you backed that up. even calling out the other person for continuing to insult you. She didn’t answer the question just copied and pasted someone else’s work, and insulted you again Thanks (North Carolina area code) 2022

Mr. Ferguson, Jack Welch, the CEO who grew GE, learned to select people for their mindset and not their pedigree because a pedigree didn’t tell him about a person’s inner hunger. Getting to witness an explanation of sell/buy marketing by yourself and (two other instructors) on the PCC forum, it was clear who has the inner hunger and who simply just wants recognition. Good job young man. It is you that deserves that pat on the back Texas 2022

Doug, Thank you for your insights on the PCC discussion group and for your articles on BEEF. I read every one, and look forward to many more. It is messed up how rude and disrespectful (other sell/buy instructor) is to you. “Raising the damn standard” isn’t just how smart you are, or whose kid you are, it is also how you treat people. Missouri 2022

Doug, Your raise the damn standard comment was just what the PCC discussion group needed! And you backed it up with valuable insights. What a breath of fresh air. The last thing we need is another “selling” tactic from DADDY’S LITTLE GIRL. You raised the bar now you’re expected to hold it there Nebraska 2022

Doug, Thanks for all you do for the beef industry. many people are better off for all you have shared through schools, podcasts, and articles. the PCC group and the hq podcast really should not allow (other sell/buy instructor) and her family to insult you or (name with held). I thought it was beneath them. people only attack a brand bigger than their own. your school has been a blessing to this family Minnesota 2022

Doug, I am one of those that’s been to your school and (name with held) school. She has been rude and condescending to me too. It’s why I came to your school, to get answers she wouldn’t and maybe couldn’t give. just tells me to buy a book. Good for you showing her up on the email group. her bullying you in the group only proves that smile and mean it is (not practiced) (with holding location) 2022

Doug, What an amazing opportunity it was to get to see all three current sell/buy marketing instructors explain sell/buy on the PCC discussion group. Your ability to articulate it, your originality, and the added trivial content were educational and entertaining. When you said to “raise the damn standard” you backed it up. Also some of us have noticed the constant aggressive and abusive remarks directed towards you from (name with held). That is not OK. Our operation has been considering learning sell/buy and we have been wondering whose school to enroll in. It is now clear, I will be in touch. Thanks for sharing your wisdom and experience with us. We are blessed Kit didn’t let you leave 2022

Doug. Just checking in. I saw an opportunity to buy some undervalued heifers and I took it. I also rented a small place that has some pens and 10 acres of pasture. This facility should work well for doing the things you taught us and it should fit with my other enterprises also. Excited to see what the future holds Indiana 2022

Wanted to write to say thank you again. Just one year after going to your school my cattle enterprise has completely turned around. I made 5 times the income off of cattle that I did in 2021 and only had 1/5-2 times the expenses. That was even with a high death loss this fall that I felt really set me back. Sticking to the principles in the book makes all the difference. Thanks again. Iowa 2022

I have been to every sell/buy school there is, taught by every instructor that has done one. You are by far the best. Kansas 2022

The psych lesson was worth the 750 dollars, the other 14 hours was bonus material. The price of tuition is under-valued to what I received for it. Colorado 2022

I came to your school hoping to fill in a few grey areas in my business. I got much more than I bargained for. I have a lot to think about and am excited for what the future holds for me now that I see opportunities that I never knew existed. I have a higher level of awareness Thank you for sharing Colorado 2022

Doug, It was amazing how you knew what sell/buy school we attended based off our questions. As you know we tried trading the way we were taught and were losing money, and no one could figure out why. I was amazed at how you knew why and could explain it in a simple way we could understand it. it doesn’t matter whose kid you are, it matters if you understand what you’re doing. (you have the knowing factor) This is where your real world expericne sets you above the others. You advice on how to approach the banker will be extremely helpful as he is not to happy with our result after trying the way we were taught before. For people trying to decide between one school or another, there is only one choice if you want to do this right– go see Doug, and he will make you a Master Marketer. Iowa 2022

Mr. Ferguson As a woman you made me feel equal to everyone else in the room. Your story about the little girl and the pancakes made me tear up. Your closing remarks about the next generation and building a legacy gave me chills. Making a profit and the affect our business has on others has more importance than I realized. You speak about reaching the next level. I now know what the next level will look like for us and with your teachings how we will get there. You were a blessing to us and now we aim to be a blessing to others in our community. (address with held by request) 2022

Sir. We came to your class per recommendation from our EL board. I was concerned you would try to make me a cattle sneak, and that I’d have to spend all my time in auction barns. You showed me a way I could do what I want to do which is be a cow man, and still make good money instead of trying to get by on a slim margin. I had a $700/head value capture with the first group of cows I bought. With a margin like that I won’t just be getting by I will thrive. I now believe I will get to live out my dream of being a cow man. I believe you ae correct sir, when you state that your school and the Ranching for Profit school fit like a hand in glove. Also want to thank you for being accessible and answering the phone and taking my questions. Kansas 2022

The psychology lesson was worth the price of tuition alone. Have you guys thought about, or do you do any motivational speaking? Nebraska 2022

I attended your April marketing class with my wife. It has been a life changing experience since then. We have been doing some great trades and learning more about ourselves and our operation. I think the most fun of it is my wife is more engaged with the operation and always asking what our BPCOG is! I’ve been working on my dad and brother to go to one of your classes. I think my dad has contacted you recently. Anyways, I finally got dad talked in to going to your December class. Him, my son and I will be coming out in December. My son is 16. My wife and I think it will be a great experience for him. I just mailed off the registration and payment this morning. See you in December! Iowa 2022

Mr.Cattlemaster, I attended you Dec. 2021 school. I have done a few trades since then, with some good success. a great feeling but better than that is I now am gaining confidnce in my ability and realize if I get my (cattle) numbers up higher I wont have to retire at my job I can quit. Nebraska 2022

Doug, When you said that the use value of the class will exceed the tuition cost I thought you were being a salesman. When you said if done intentionally it will pay us infinitely I was skeptical. We dipped our toes in this week trading only 5 cows. After all sales expenses we made $250/head. We got our tuition (husband and wife attended together on sliding fee scale) back on that swap! My wife was a believer from the beginning and now I am too. Its like you said “just trade a few and build confidence”. Anyway thought you’d like to know Texas 2022

I wanted to thank you and let you know that all your help before we attneded your school didn’t go unnoticed. As you figured out we went to (name)’s school and we were losing money afterward. We would call them with questions and they wouldn’t answer them, just told us to do what’s in the book. We called you and you quickly and easily answered our questions. That’s why we enrolled in your school, there was something different about you. While at your school we realized we were bidding away the VOG, we weren’t taught to understand cost, and the value of money segment was what we needed to “fix the broken paradigm that was given to us”. We’ve completed two successful trades since being at your school. Winning is a different feeling that is for sure. My advise to anyone thinking of going to a sell/buy school is to skip over (name)’s school regardless of (comment with held) and go to yours. Ohio 2022

Sir, I wanted to express my gratitude for making a few extra spots for our customers at your school after it had already sold out. The experience was excellent for us all. You’ve given us a way we can communicate better and some tools to succeed. We are going to try and get all of our customers to one of your schools with the next year. Kansas 2022

Doug, When I called you to ask about your school I was not expecting you to ask me so many questions about myself. I thought it was strange that after listening to me you recommended we go to Ranching For Profit school instead. Why would you pass the opportunity to cash a tuition check? We took you advise and went to RFP and we realize now you were right, it was what we needed. You clearly were more interested in helping us that taking our money. Thank you for that and thank you for sharing your wisdom on the podcasts. We will be at one of your schools in the future. South Dakota 2022

For decades I have wondered how do you get people to get out of their own way. How do you get them to quit over thinking things and do what they know how to do. You explained all that in the psychology lesson. That was fantastic Kansas 2022

Doug, I just completed my first sell/buy on some sheep. I think you said at the school when we got home there would be something that would challenge us to go back to our old paradigms. Spot on. We were hit with several disasters in a row. I had a laundry list of reasons why I couldn’t go to the sale. This trade was all about mindset and taught me so much! Before , during and after. I am now off to a couple cow sales this week. “How bad do you want it, and what are you willing to give up in order to get there?” All I had to give us was the stinking thinking! Thank you. Ready for more lessons, but this was a biggie. Montana 2022

Doug, I am so glad I came to your marketing school and learned this stuff. I am having so much fun now. Iowa 2021

Thanks for putting on the marketing school. We are ready to roll!!!! Really enjoyed the cow value talk. Nebraska 2021

I just wanted to reach out and personally thank you for going through the work of putting on the marketing school. We have been punching the numbers since we got home and the excitement is real! This knowledge is absolutely going to change our lives for the better. Nebraska 2021

The class was well worth it. We needed this. Nebraska 2021