TESTIMONIALS

So fun thanks for teaching it’s been a good year of trades easy to do the math and keep emotions down. (This person sent an example of a trade where they were making $325 per head excess profit!) Texas 2026

Check this trade out. (shows the math and $735 excess profit) This was a drop in quality but all the calves are upgradeable. I love this and its really been a blessing to me. I've prospered with it during some tough times. I had a six month stretch where my mom died, expensive funeral. my friend/childhood hero died. my mentor and his wife were tragically taken. Then my house burned. Got out in T-shirt and underwear. Lost everything, one of the very few things I managed to save was the book from your school. I kept trading cattle, cash flowing through it all and even found a way to self-finance

Doug, since taking your class I have shown a profit on my taxes the last two years. Before I was struggling just to make payments. You have empowered me! Nebraska 2026

My friends were going to enroll in a different marketing school. I have been to both and told them to go to yours because its better. They didn't want to travel that far, so I told them to enroll in your school and I'd pay for their travel expenses. 2026

My 14 year old daughter spent a year taking care of my home raised calves during weaning and backgrounding. As a reward and payment for services I sold my culls and gave her a share of the proceeds to start her own deal.

After evaluating we saw an opportunity to buy fixer upper light bulls. The buy-back was a group of good frame/poor condition bawling bulls that I feel good can be made right

The market was favorable paying us over $200 to take 60# home.

We discussed she could pocket money or be able to expand, she chose the latter with a plan to celebrate after atleast 3 trades. I told her we would plan to attend one of your seminars when she turns 16. Kentucky 2026

I attended your school in Oklahoma City. I had 20 head and no idea what I was doing. I marketed two pot loads in January. People are saying there's no way I can do what I'm doing, I must be the luckiest person alive. I think about the things you said and taught all the time. Read your blog every week. Thanks for everything Texas 2026

Doug, I sold 1063# steers and bought back 997# heifers. This trade had a ROG of 7.84. I added 20% to my COG and then raised it like you said for a heifer card, giving me a BP of 2.29. I made $367 per head excess profit. South Dakota 2026

For 20 years I've read all I could on sell/buy that was free. I thought I had it all figured out. Then you started writing different things no one has before, and the fearless call outs got my attention too. That's why I decided to attend your school. And that the other guys are copying you. I now regret not going to one of Ann's years ago. Even tho I thought I had it figured out before, after your class there was so much I was missing. I see that now. Other people need to get to one of these Cattlemaster schools. Doug lays it all out there easy to understand, no mystery, and explains why the things we hear from the other guys fail. My first trade recovered all my costs of attending the school. Tennessee 2026

When I was at your school, you looked familiar. This weekend we were looking thru pics we saved and I found one with you. You were at a school to offer feedback. You said their website was giving the wrong answers and you were told to come to the front of the room and prove it. You did a cattle square on the flip chart and I had to get a pic of that since it was the only time we saw a cattle square in that school. You saved that guys school that day. Oklahoma 2026

A few weeks ago, this guy called. He bought some bred cows, and some (2) calved early during a cold snap and lost the calves. He was wondering what to do since he just lost $1,800 per cow. I told him he has an option though he probably won't like it. He executed the trade I mentioned, and made a little #cashflow The first replacement cow that calved lost her calf. The second cow had twins, and the first cow naturally claimed one of the twins! I know it's popular among the cozeners to give up and hit the reset button and just blow money to virgin buy again. This is why we don't give up on trades; he now has a couple options to get back to level and possibly make these two prosperous by year's end. It was also next to impossible for this man to get a loan. He's not far from one of the cozeners hometowns, and when he told the banker he was going to do #SellBuyMarketing the banker refused to finance him. (See, some of us know their real history) It took some convincing and relaying that he came to my school and I hate those guys and what they pretend to do, to finally get financed. He told me the last ten years have been a major struggle, and it was nice to get a break when that cow claimed the other twin. I shared with him some stories I have heard from others, maybe you, that one small win that seemed insignificant or just convenient was the tipping point that created the momentum to break through. Many lessons to be learned here. #inspiration too. Photo shared with his permission. The pair is the ones that naturally grafted. March 2026

After taking your course, we realized our sheep were overvalued to cattle, this was a few years ago. So we sold them and replaced with cows. Recently, with cattle being overvalued to sheep we made the trade to switch back. We're now debt free and still have a bunch of cash. Any ideas on what to do with it? Colorado 2026

After attending your school I thought it was a good idea for hired man to attend since he has cattle of his own. I paid his tuition and travel and the last few years he's been doing some trades. Today he gave me two weeks notice. He's too busy with his own cattle to keep working full time for me now. It's supposed to happen happy for him. didn't think it'd happen this quick. Nebraska 2026

Doug, I took your class last november. Just gotta tell you about it. I started with a group of heifers I sold last friday and set a new record in the sale barn for seven weights. I bought back cattle that weighted 538 with an excess profit of $72.67. Here's the cool part I had to buy two groups to make it happen. The second group was steers so I replaced 35% of my heifers with steers and still had excess profit. Thanks I feel really empowered when I shop for cattle now. Iowa 2026

Since learning sell buy from you I've been teaching it to my 14 year old grand daughter. She just did her first trade, one steer for one steer and made over $500 profit. Out of all the other trades this one is my favorite one. Oklahoma 2026

Mr. Doug. I came to your class to learn how to make money to make a better life for myself and get respect I've never gotten. I was unwanted as a kid and my parents reminded me every day. I was pushed away by everyone, other kids and teachers. I had enough and left home when I was a teenager. Felt like the whole world was against me. I landed me some jobs and build up some skills and money. I got me a little place all run down but its mine. I finally got me some cattle and I came to your school a few years ago. I didn't care for the mindset at first, I just wanted to get to making money. I've done some good trades and have been scaling, still working a job for now. I noticed my attitude started changing. People were not out to get me. I met a girl and we're a couple now. That's when it hit me your mindset stuff was spot on. Be the person who can do the things you want to do. Like causes produce like results, control the thinking. You changed my X and changed my life for the better. I am going to miss your weekly blogs, they kept my head on right. YouTube it is. Thanks buddy Bama 2026 (notice he said working a job for now, he's got plans y'all. We know what that means)

Since your school, paid off my ex-wife, refinanced my farm. Stupid ag banker held me up a year, so I went a different route and financing myself. Screw em. IBC is now on my list for the same reason, heck with anyone trying to keep me down or control what I do with my money. Your school was my start. Hopefully in a year I will be able to quit my job and raise cattle for a living. I was sad the market blog came to an end, I always looked forward to them. Anyway, rooting for you. That was one of the nice things about your school was people were supportive and encouraging. Indiana 2026

Sell/buy and Infinite Banking Concept Testimony: I attended the first Sell/Buy class in Bismark and also learned about IBC and Farming Without the Bank at the class. We're now clients of Ranch Your Way Before implementing IBC and operating on our own pool of money I had to pass up the buy on a 7-year-old cow because of limitations of my lender. With our system of policies I can purchase that 7-year-old cow when I see a profit on her because I'm operating on my own pool of capital now, instead of having to do business by the banks rules. Thank you Doug, Mary Jo, Lacy and Winnie. Canada 2026

Mr. Doug. Your class is one of the best investments I have made in my business. You were bang on about steady money. People talk about low stress handling, but with the sell/buy you teach its low stress management with the cash flow and taking back the control. South Carolina 2026

I have heard what the other guys are saying and it doesn't make any sense. Been working with them on the book keeping end and am leaving them. Thanks to what I learned from you made over $80K profit last year. I am expanding more this year. your sell buy is the reason I get to keep the farm going and not sell out-life changing for me. 2026

Doug, I am so mad at myself. I was curious about coming to your school for a couple years, but didn't attend until several months ago. Since then I have pulled off fat to feeder, feeder to feeder and some cow trades. All making me good money. While I am excited, happy, and enjoying this again for the first time in years, I am upset I didn't get to your school sooner. These opportunities have always been here and I didn't know about it. To think what it cost me. Iowa 2026

Doug, thank you for your help when I text you with questions. News for you. Left my job and I'm now working my dream job, raising cattle!!! $750 and some work got me free. Kansas 2026

since attending your school I have increased my turnover, and it is reflected in the increase in cash flow. For years I never could figure out why sale barn never gave me a permanent buyer number or a buyer's jacket, I thought I was buying enough to get that. Well, I buy enough cattle now that I got both a few months ago. I'm sure that sounds silly to you. (nope, I still have my first buyer's jacket. Wore out plenty of others since) Thank you for what you do with the schools. What I learned has improved things for me. Bummer the blog is done, but good pivot doing YouTube. I'll be tuning in. Missouri 2026

I attended the November 2024 school. I am the “wet behind the ear rookie” you wrote about in the beef producer that spotted the monster $19 ROG at the barn in Wyoming.

After listening to this past weeks YouTube, I decided I had to reach out and let you know another student is implementing sell buy marketing.

I started with the mindset work immediately after the school. I own a cattle services business that consumes a lot of my time/energy in the winter- my hired guy and me listened to audiobooks all 2025 season. We would listen to a chapter of psycho cybernetics each morning on the way to a ranch, and discuss what we learned at the chute all day. Poor kid was probably sick of me! I set my mind on wanting to buy an 80 acre farm to expand my operation, and be able to grow my feed so I could sell-buy cattle and maintain my cowherd if/when drought hit. Sure as shit, a neighbor listed his place within two months. I was able to close on this center pivot irrigated 80 (killer buy!). People can talk about the mental aspect of your school they want, but that stuff is legit! Nebraska 2026

Thank you for an incredible class! After we have been home I see how my daughter is processing what she learned. She has a purpose now for school knowing more what cattleman need from a vet, and her potential income streams as a vet. I am getting hit with X/Y all the time now as we talk about plans and ideas. Thank you so much. Florida 2026

Testimonial this week takes some explaining so I will do that on YouTube Friday. The teaser is this guy made it work with a $6 cost of gain!

Doug, I just listened to your episode on Farming Without the Bank podcast. I am one of those that came to your school and then never reached out afterward. I have been using sell/buy since coming to your school in 2024. It's been working out really good. I started with 15 head (stockers) and am now up to 100. I have been able to do this with a $2.50 BP, so I know I've gotta get that down. (Pay attention, a $2.50 BP, and scaling like this while the market had been going up, and it took a lot of capital to virgin buy!!) Your teaching come into play in the real world. Many of the things you said would happen, happen. Ohio 2026

My daughter and I were there. This is exactly right. We want to take it again, maybe in Nebraska. My daughter is back in college and using the mindset part every day. The question and answer section on the second day in Tyler blew my daughter away. She told me, “ I love horses but this makes me want to be a good cow vet and really be a help to people like this”

When I walked in to your school in Tyler (TX) I knew it was different. No flair no technology. You made it so simple I could understand sell/buy and was finally able to apply it to my operation. Doing the work by hand helped a lot. I got 10X the information for 1/2 the price at your school. Also can confirm the other guy retell your stories like he did it. I know now you were the one who did those things because you gave us the year, more detail, and told how the story ended and why it was possible. I recommend your school over the other one. Thanks for coming to Texas. PS the mindset part was outstanding and a great way to set expectation for what followed 2026

Thanks for teaching how to play the game. (Accompanied by the math showing he made over $200/head excess profit on 150 head.) Oklahoma 2026

Doug we preg checked heifers the other day and some came up open. In the past this would have been a disaster, but thanks to what I learned in your school I know how to salvage this and still make it profitable. Thanks for showing me opportunities I never knew existed and how to profitably get out of situations I don't want to be in. Minnesota 2026

Mr. Ferguson. Thank you for your openness, honesty, and effort you put into your schools and commentary. We tried learning sell/buy from another school and found it confusing, or maybe it was because the instructors were confused, and a shroud of mystery. We discovered the instructors had attended your school, so that's we decided to attend yours. You made it simple to understand, showed us the math, and provided real world advice and experience that we found easily and readily applicable. Keep your phone close by as we will be texting you the results from some trades soon. MT 2025

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Thanks for putting on a great class. Before coming to your class I was seriously thinking of giving up on the cattle business and just keeping my day job. Now I am excited about what the future in the cattle business holds for me and my family. 2025

Doug, I have been to another class 3 times, got the 101 book and it was all confusing. We were going backwards losing money. Your school made everything so simple and easy to understand. You really helped fill in the gaps. Rule #1, and not giving up on trades so easily. I think you are spot on, the repeated virgin buy is an escape hatch for being lousy instructors. We have stopped listening to the others and just like you said our results improved. People are starting to take a seriously now realizing we are here to stay. I tell people all the time if they want to learn sell/buy marketing they need to read your column and get to one of your schools. Keep up the good work and may God bless you. Canada 2025

Good morning Doug and Amber. Thank you again for all the time and effort you spent to offer this school. I enjoyed it a great deal and learned a lot. I’m very grateful you’re willing to share the wisdom you’ve gained over the years. I really appreciate how focused you are on being transparent about both the opportunities and risks/challenges. You really brought the real world into the classroom and opened my eyes to things I never knew were there. MO 2024

Doug, since attending your school two years ago our income has increased 175%! IA 2025

Doug, we have drank the Kool aid. Since your school we have done several successful trades. Other people are talking about it. They say there isn’t any opportunity right now and are so narrow minded. I get why you start your schools with the mindset. All I see now is opportunities, I just have to pick which one I want which isn’t easy sometimes. Thanks for what you do and taking the time to answer my questions. Canada 2024

I recommend Doug’s school over the others. It is clear that at one school they don’t own cattle and have no clue what happens at a sale barn, so what they say is not applicable. The other school the old man is confused and gets tired in the middle of the day and sits down and sips beers while “visiting” which is really a job interview for a “deal”. He never finished the school. Then there is Doug, who actually does walks what he talks. He brings the real world into the classroom, with real life examples, gives more information than one can remember, and turns us loose with what we need to know to make money. Take lots of notes. MO 2024

In the middle of day two a guy hands Amber a check covering the tuition for his employees. He told her “They all have cattle of their own and they need to see this!” (they attended the next school) 2024

We went to (another school) and got the impression we should get out of cow/calf and get into the seasonal stocker program. That’s why we were at your marketing school, to learn how to market stockers. After your school we realized, we didn’t need to get out of cows, we just needed to market differently. Anyway, we just finished replacing the cows we sold. We sold $300 into the market and got paid just a little over $800 for it. The cows we bought are bred to calve a little later than what ours were set up for which probably allowed us to buy back mostly younger cows. On the way home from your school, we felt like it was a terrible mistake to sell our cows, but it turned into a blessing thanks to the knowledge you gave us. Thanks Doug and Amber for what you do.

Traded 7 weight Holstein steers for 4 weight Holstein steers today. $1.98 ROG =Profit $252/head! It’s a lot of fun making trades like that! WI 2024

Doug, we have been interested in sell/buy for some time. At the Ranching For Profit school we attended we got to hear (a different marketing instructor) speak. He was confusing and/or confused. We were eagerly anticipating what he had to say and were disappointed. Later some other people that have been to your school explained sell/buy better than he did and that is why we made the decision to come to your school. You did not disappoint. Everything was explained so simply and methodically. It was a bonus how you illustrate how some of the things the other guy talks about are not sell/buy and have a high failure rate. Thank you for the simplicity and clarity. We look forward to getting our trading account going and will update you on how it works out. Oklahoma 2024

Doug I attended your most recent school. Just wanted to say thanks I really appreciated all the wisdom and insight. Just completed my first trade. Sold 9 head of seven weight steers and bought back 4 weight bulls. ROG was 2.21, BP was $2.03 (excess profit $55). Sold 7 head of six weight heifers and bought back three weight heifers. ROG 2.32 (excess profit $89). Look forward to doing more. I forgot how much I enjoy simple equations and math. IN 2024

After following (the cozener’s) advice we got out of owning cattle and went to custom grazing. After listening to you speak and talking on the phone, I realized you were different. I came to the school because I was curious. I am glad I did because when I got home I bought some stock of my own and I am proud to report the trades I have done really beefed up my finances. Highly recommend Doug’s school for everyone who owns ruminants. Idaho 2024

Doug, I would read your testimonials where people would say your school changed their life and I would think to myself there is no way it can be that good. But after attending one of your schools I am sitting here with a card that says I can pay $3.15 and I got them bought back for $2.87. $115 excess profit (per head). This is what it feels life to make money and be in control. Okay I get it now things will never be the same. Wyoming 2024

Doug, Thank you for putting on your marketing class. It was an eye opening experience that challenged me to change some paradigms. It is really having a positive impact on my operation. North Dakota 2024

Sold 126 head 821# heifers & bought back 55% of them as steers and the rest heifers with a ROG higher than BPCOG. This game is fun! Keep preaching so this industry can thrive. ND 2024

Doug, we came to your class because we felt like we needed something. At our age we started using all the excuses people use at this age. Your story about the backpack and the little girl with the pancake mix moved us. Our school has a similar program, it’s a pantry containing food and hygiene products. They are always begging for donations. After your class we generated positive cash flow like never before, and we’ve never thought of our farm benefitting anyone other than ourselves. We contacted the school counselor and told her we would cover the cost of stocking the pantry for a month. When school started this year, they changed their fund-raising efforts. asking businesses and individuals to sponsor a week, and the week does have a spending cap. The counselor told me that during the month we sponsored last school year, keeping the pantry fully stocked, that attendance rate was up and behavior issues were down. Sharing this data with their new fundraising efforts the community stepped up and most of the weeks this semester is fully covered. The new ideas we took from your school gave us empty nesters a wave of energy, a new target. We never would have imagined our operation and actions could impact others in this way. Georgia 2024

Doug, get this. I took an empty seat at the cafe today and made small talk with the guy next to me. I asked his opinion of the market, and he said he didn’t care what his cattle sold for that he makes his money on the buy. I asked if he was a sell/buy trader and he confirmed he’s trying to be. I asked if he’d been to your school, and he said he went to a different one. Then he added “That sell/buy shit doesn’t always work”. During the sale I noticed bawling calves and small lots were undervalued so I started prebuying. After they sold my cattle, I ran the square to see how I had done. I ran into that other guy again in the office while he was waiting on a preg to release his check. I told him I made about $200/head on my trade and asked how his was shaping up. He just looked at me then walked out of the office. This is my third trade and at that moment is when I realized I got more than my money’s worth at your school. Kansas 2024

“Some of our customers have been to your school, and afterwards they became really good customers”. Kansas sale barn manager 2024 (a good sale barn manager quickly realizes the value of having a sell/buy marketer on the seats)

Did my first big trade, based off number of head, and made $57 excess profit! Iowa 2024

Doug sorry for the long text but I know you want to hear this. I was in a bad loan at FSA bad because they dictated to me what to have in inventory and it was killing me. Their program is set up to keep us dependent on them. I went to (the other guy) school and none of it was working. I thought I needed to go back. A friend I made Ranching for Profit told me it was time to get serious about my education and told me to come to your school. It was beneficial to me that it was in the material and you explained to us why it those tricks fail (you must get asked a lot). I then went home and did some trades. The FSA was upset because I didn’t have why they require in inventory. I then asked myself what you’d do. Fuck em! Do the trades. I did what you recommend with (how to approach a banker). I also followed your other recommendation and quit listening to what the other guy puts out. That’s when the mental break throughs happened, just like you said they would. I had a awesome year. I applied for a LOC at a local bank and got approved in a few days. I am out of the FSA loan and now have a banker I can work with. You know how good trades feel but you have no idea how good it feels to be done with the FSA. Thank you and Amber too for putting on schools for people like me. 2024

Doug, thanks for widening my tunnel vision the other day. I couldn’t find any buy backs with lighter weight calves but after talking to you, you reminded me about leapfrogs. So that is what I did. I got paid $48 to take 83# home, and an unrealized gain of $180. So many opportunities I was never aware of before and needed your help finding one, thanks. Mississippi 2024

Doug, I know you’ll wanna hear this. My teenage daughter has been doing all kinds of trades with her roping calves. She keeps reinvesting the profits back in to virgin buy more. She has also been implementing the mindset material you taught us, and credits it for her success in the arena this season. She qualified for circuit finals and after winning a go-round she knew she had to be lightening quick in the third round to win the average. She went all out for it, and the calf ran through her loop. Friends and family were heartbroken for her, but she was in a good mood. I could not understand why. She explained to me that she qualified for the finals, so she knows she can do it again, and that the last run was a championship run, if she just cleans it up a bit. She learned what it takes and she can practice better. Like you told us “winners do winning things and one of those things is learning how to win”. She said she will need to make some space in the tack room for the trophy saddles she’ll be winning soon enough. TX 2024

I can’t believe we got all this information in the book to take home and real-world examples in your school. I took an online school that cost more than yours and all we got was a book and 3, two-hour video lessons and it was confusing. I got nothing from it. Your school was cheaper, much more information, and I could actually understand what you were talking about. Canada 2024

Good afternoon Doug. I sold some pairs last week and wanted to share the results with you. Trade #1 sold $274 value into the market and got paid $1,100 for it! Trade #2 sold $183 value into the market and got paid $800 for it. I learned how to do this in your school. Thank you so much Doug for teaching me how to make the calculations and sharing your knowledge. TX 2024

Mr. Ferguson. I became interested in sell/buy from reading your Intel Blog. I was in dark place so I enrolled in a school (You weren’t teaching them at the time). Things happened at that school I left ashamed humiliated more broken. Later you wrote about the “system(ic) thinking problem” so when you started teaching schools I knew I had to go. I sold a pair to pay to get there. I got all I needed in mind stuff lesson, the rest was a bonus. I read the books you mentioned (haven’t read since high school it took a lot) and ran squares (hate math). I have done seven good trades since your school. All I wanted was feeling good about myself for once, and you helped me get there. You showed me its not a receipe it a process. Be, then do. The slide “are you willing to give up who you are right now in order to become who you need to be” Fuck yeah buddy I committed. I started putting myself back together right there in that room in Beatrice buddy. I sorry I avoided you when you come over to me at the school I didn’t think I was worth your time. Thank you like 100times thank you. And thanks your wife to 2024

Sold some steers today. Your school drastically improved my cattle marketing skills! It changed my entire way of thinking. Before, I would have taken them off a price cliff. The return on investment of tuition has been astronomical. Thanks again. Oklahoma 2024

It cost my wife and I $2,000 to attend your marketing school when figuring in travel expenses and tuition. No other investment we made has ever come close to revolutionizing our business like your class did. Iowa 2024

We started our direct marketing business because we thought it was the only way to make money. After attending your sell-buy class we are making good money doing trades. I would like to quit the direct marketing business because it is easier to load them on a truck and get them sold rather than dealing with each individual customer. I just never imagined it was possible to make money with plain commodity cattle. Many thanks Doug. MN 2024

Doug Best thing I ever did coming to your school!!!! Did a trade with almost $100 excess profit This is fun!!! Thank you again. I was ready to exit the cattle business last fall and you have made me thirsty. South Dakota 2024

I calved some cows for a friend. He is slowing down and is going to liquidate some cows. He was going to sell the older ones like everyone else does. After visiting with him about what is over and under valued he changed his mind and is now offering up his 3 and 4 year old pairs. KS 2024

Last week we had our cattle consigned and with everything that was happening (bird flu board going down) we thot about cancelling. We “felt the fear and did it anyway.” and I am proud to tell you we pulled off our first sell/buy trade. We sold 43 steer and came home with 44. The profit we made more than paid for your course and our travel expenses. With the negative news and these high prices the mindset material just as valuable as learning the trading. Highly recomend your course. Iowa 2024

Hey. Wanted to tell you how much I enjoyed the marketing school earlier this week. I learned so much. Everything was well planned and executed. The food and everything was great!! I’m looking forward to getting started with some trades. Thanks again!! MO 2024

After attending another school I was confused AF After attending your school it was so simple to understand. The mindset part was invaluable “how do you escape a prison if you don’t know you are in one?” I feel so free now OMG Thank you IL 2024

What’s going on man. I just executed my first huge trade at scale with ewe lambs. This was an upgrade trade capturing monetary gain. Great feeling. I talked to the buyer again to make sure things were good and he said they are doing great. OH 2024

Doug, I thought I knew and understood the significance of cost to a business, after all my EL board has spent tons of time discussing it. I have never heard anyone descibe how costs affects the business the way you did. Managing the “fulcrum on the lever of relationships”, and generating positive cashflow changed my world. I realize now that when this market drops I will be okay and I am not stressing over gross margin anymore. OMG Thank you. SD 2024

I completed my first sell/buy trade. Thank you for sharing your knowledge and instilling confidence. My trade had a ROG of $1.78 giving me an excess profit of $44! The only problem is my wife is sick of hearing about cattle squares. Oklahoma 2024

Good day Doug. Since attending your school we made many changes. Understanding VOG, relationships, and resource management have been key. This week we sold our steers and we got $40/hd more for them than steers that were 160# heavier. You took our focus off production and set it on profiting. Keep on blessing others brother. Kansas 2024

I really hope the other people go home and implement this material. You gave us the answers to the test. Nebraska 2024

Last week I got over a dozen texts telling me about trades some of you did. Over $40,000 positive cash flow!! Culture of unrivaled performance. Outstanding!!

I used to hate going to sales. After taking your class people began to notice a change in me. I told them going to sales is fun when you know what you’re doing and making money. WI 2023

Good morning to you Doug ! I was a student in your class that you had in Beatrice, Ne. Your class has been absolutely life changing to our business in Texas. We have had several profitable trades since the class particularly in slaughter cattle and feeder cattle. We are currently working on trades in replacement cattle as well! The techniques you taught us has given me the control that we had never had before. I have seen that there are opportunities to prosper yourself up and down the entire spectrum! There are so many opportunities to prosper that I never saw before. Thank you so much Doug for teaching and sharing your knowledge with me and my family in Texas. 2023

Doug, sitting in the sale barn today it hit me: I am in control of my future, by exercising the control you taught me! I have done some good trades this year, but for some reason it just clicked in my mind today. I am having fun for the first time in a long time. Focusing on what you want, remaining disciplined and exercising control we really can manifest the future we want. I am a believer now. SD 2023

Doug, When someone does something for me I try to make sure and always go back and thank them. I thought that since the cattle business was a mature industry that there was only one way to do things. You opened my eyes to so many different ideas and have me doing things that were alien to me not long ago. I see so many more opportunities now that before I never knew existed, and it seems like I keep finding more of them all the time. We are making money and having an absolute grand time. This next turn I am going to help my boy buy a small group of calves, like what you have done with your daughter. He is so excited he just can’t hardly stand it. Your school is way to cheap for what we got, I feel like I should give you more. So Doug, Thank you. TN 2023

It has been just over a year since me and my wife went through your course. In just over a year, we’ve completed 9 trades. All the trades have been great and have made some excess profit. Thanks for showing us how to make money with stockers and feeders. IN 2023

I have been to Doug’s school and the one in Claremore OK. Doug’s school is so much better because he reduces it down so it is easy to understand. Another big difference after the school is Doug will answer questions with well thought out replies. I don’t even get a reply the other guy anymore. Ohio 2023

We did our first trade the other day. Sold 12 head and then literally bought the next group through the ring to replace them. $150 profit per head, and the group I sold had only been here less than 60 days! We are off to a good start. Thanks for everything- doing this is a hell of a lot of fun. WI 2023

While speaking at Husker Harvest Days a few weeks ago, the mother of a past school attendee approached me and informed me her son didn’t go back to school this fall. She was upset by the decision, but the young man has done some outstanding trades and that’s helping her get over it.

Doug, thank you for putting on the sell/buy marketing classes. I followed your advice of studying first, and then put it into action. I know how to exercise my control and consistently profit. I am more confident and for the first time ever I am having fun. WI 2023

Doug, just wanted to send a thank you your way. Just did my first trade and was able to make over $100 per head! What you taught in the school is great and really starts to click a bit more when I start to put it into action! Also I like your optimism about the cattle industry, seems like most people tend to say that it won’t be profitable but it seems like the way of marketing is a real game changer on that! So anyway thank you!! NE 2023

After attending Ranching For Profit we started a trading herd/account. We won some lost some. Then after attending your sell/buy marketing school it is like the trader account went on steroids. MN 2023

Doug I want to thank you for the things you write on your market blog and on the PCC discussion group. You have a completely different perspective of things and have opened my eyes and given me things to think about. We are fortunate Kit didn’t let you leave the group. You contribute without trying to sell and some others abuse the group by selling only and never contributing. Actions prove who really wants to help the cattle industry. I look forward to what you will share in the future. MO 2023

Be alert, be aware of the cattle market and do not hesitate. We just traded pairs for pairs and got $700 per pair as well. Traded down one body score and swapped out colored cattle for blacks. I am giving your number to all my friends. Iowa 2023

Doug, I am sitting here at the sale barn waiting for the sale to start and it hit me. Your class has changed my life. I am no longer flying by the seat of my pants. I am intentional about what I do. I am now making money. The stress is gone and I’m having fun. Colorado 2023

Doug, the mental exercises you put us through at your marketing school were just what I needed. You’re ability to take decades of experience doing this marketing and bring it into the classroom, and present it in a manner so that we can take it from the classroom to the real world is rare and valuable. I went to a couple sales to practice identifying value and build my confidence. Last week I executed my first sell/buy trade. I sold mature fall bred cows and replaced some with bred heifers capturing $400/head. I also replaced some of the bred cows with spring pairs. The pairs were $500 under their IV. The big gain here is time. Instead of calving in 45 days I will wean in 45 days! I never looked at things that way before your class

Doug, years ago I went to someone else’s marketing/stockmanship school. I never did make any money. Then one group of calves got really sick and death loss was high. I decided to quit after that. One day I stumbled across one of your articles and started following them every week. After I heard you on Working Cows I was like this dude would not approve of me quitting. That’s when I decided to take time off work and come to Nebraska for one of your schools. Your marketing class made sense to me and I have pulled off several profitable trades since then. I also really appreciate your advice on how to start some of these calves. I am getting along much better with them now. There really is a huge difference between your real world experience and the other instructors. I am planning on expanding my herd size. Virginia 2023

I have been to one of the other “sell/buy” schools and I have watched a DVD (not Ann’s) multiple times. This style of marketing never made sense to me, it was too confusing. After attending your school it finally makes sense to me. You broke it down and made it simple. I am equipped to make money now. Oklahoma 2023

Doug, we had a bit of a health wreck with cattle last year but through a mindset that was molded from the first day of your class we worked through it and moved forward. Since attending your school we have been figuring out how to make money with livestock, no matter our current situation.

A huge paradigm breakthrough for me was sending cattle out with other people. Sounds simple but my paradigm was not allowing me to see that previously. We can grow our business without physically growing it. Ohio 2023

Doug, right after your school I went home and sorted a group of steers and a group heifers. I had some that were greatly over-valued. After they sold I stayed and watched the sale. I wasn’t planning on buying back that day, I just wanted to do some math and identify price relationships. Midway through the sale a buyer got filled up and that opened up a hole for me to buy back. I made over $200/head profit on my steers and over $100/head profit on my heifers. In our first trade we made over 10X the amount it cost us to come to your school. Nebraska 2023

Since attending your school I have been trading small groups of cull cows. I have been buying thin poor cows and grazing weight onto them. With the “grass bump”/weight gain and the price roll up of a heavier cull cow I am making over $100 per head after expenses. Missouri 2023

Just sold some mixed 664# heifers at $2.06 and replaced with 460# black heifers for $1.80. Your school has made a monster out of me, I can’t get enough of this! Iowa 2023

Hey Doug With the news of the atypical cow my X paradigm would have been to freak out (still had to fight that voice off) But I remembered what you said about keeping the needle pointed in the right direction and doing winning things. Your personal stories of how you prospered during black swans helped too. So this weekend I weighed some cattle and sorted and calculated my COG so that I am ready to go at a moments notice it the market is willing to give me something. It feels so much better to have the skill, knowledge, control to be able to prosper instead of worrying. South Carolina 2023

Doug, After attending your marketing schools and the Ranching For Profit school it has totally revolutionized our business. We made some changes, cash flow is way up the banker is amazed, and we are having fun. Oh by the way, the hired man I sent to your school came home and quit. He said there was too much opportunity in the cattle business to be working for me so he decided to go out on his own and do sell/buy marketing for himself. Minnesota 2023