Marketing Schools

New SCHOOL DATES ANNOUNCED FOR 2024

August 27-28- Idaho Falls, ID/ November 5-6- Beatrice, NE/ December 3-4- Beatrice NE

See below for each school’s info. Please find school registration form specific to the school you want to attend, fill out, and mail in with tuition check to Doug.

If you want to be the best you must learn from the best. I started from scratch with four figures and made the leap to a full time cattleman. I am the only instructor that applies what I teach in my everyday life and prospers from it in the stockyards. I am the only one that can speak from experience of quitting the off-farm job to raise cattle. I share this experience because I want others to have similar success for themselves.

Remaining 2024 School Dates:

August 27-28, 2024 at Idaho Falls, Idaho

Location: Holiday Inn and Suites, Idaho Falls

Address of Motel: 3005 S. Frk Blvd. Idaho Falls, ID 83402

Phone number for motel: 208-227-9800

See below for flyer for the motel/location/price/making reservations.

You MUST book motel by August 5, 2024 to get the group room rate. You can book online with the attached document and clicking on the link.

November 5-6, 2024 at Beatrice, Nebraska

Location: Holiday Inn Express and Suites

Address of Motel: 4005 N. 6th St. Beatrice, NE 68310

Phone Number of Motel: 402-228-7000

Call/Ask for block of rooms under “Cattle Marketing”, You MUST call the motel (in the morning preferred) to get the group rate, you CANNOT get the group rate by booking online.

December 3-4, 2024 at Beatrice, Nebraska

Location: Holiday Inn Express and Suites

Address to Motel: 4005 N. 6th St. Beatrice, NE 68310

Phone Number to Motel: 402-228-7000

Call/Ask for block of rooms under “Cattle Marketing”, You MUST call the motel (in the morning- preferred) to get the group rate, you CANNOT get the group rate by booking online.

Tuition

1 adult (over 18)- $750

Additional adult (over 18) coming from the same operation/using the same checkbook-$500

Youth-18 and under- $250

Ex: 2 adults from same operation- $750 + $500 = $1250

3 adults from same operation- $750 + $500 + $500 = $1750

1 adult and 1 youth- $750 + $250= $1000

Doug’s phone:  402-239-2656

Doug’s Email: mrcattlemaster@hotmail.com

(Email us to get on our notification/wait list. We email the people on that list a week before we announce a school anywhere else)

Please fill out the registration form (for school you want to attend) below and include a check for your tuition fee. Hotel room booking and cost is on your own. We will send a confirmation email when your registration form/tuition payment is received. Please put your email address on the registration form that you check frequently. 

Attendance/Refund Policy: We understand life happens and we believe in common sense above all else. Please contact us ASAP, at least 14 days, before the school when you know if you are not able to attend the school. If you enroll twice and cancel both times, 1/2 of your tuition payment will be refunded. We need to cover our costs, including meals, printing, room, etc. We will not accept enrollment after you cancel twice. A refund check will be mailed back to you.

Sell/Buy Cattle Marketing School Outline

Evening Before School: social/networking time starting at 5 pm at the hotel. This is optional to attend. (For Beatrice schools- in the conference center) (For Idaho School- outside patio)

Day 1 and 2 of the schools: The school will begin promptly at 8 am in hotel conference center. Lunch is provided both days. We will also provide refreshments both days. The first day we will end between 5-6pm. And the second day we will be done between 4-5pm. We will take a lunch break at 12-1pm. We will have periodic breaks throughout the day.

This is not a direct marketing school.  I will not discuss hedging or LRP. This is a cash marketing school, where you will learn to be self-hedged in the cash market.

This is a live school and will not be offered virtual.

Course Outline

Day 1: Begins with the psychology lesson. Developing the winning mindset

The X-Y factor, know and understand yourself

How we got our paradigms, how they control us, and how we change them to benefit ourselves

Define Sell/Buy marketing, our number one advantage

                -Sell/buy vs. buy/sell

                -Gross margin and turnover

Inventory Triangle and resource management

                -Our second advantage is knowing how to manage inventory

                -Get full value for grass/feed and time

Day 2: Selling and Buying Concepts

Determining and understanding Value of Gain

Cattle Square

                -Determining the efficient market value of replacement cattle and profit

Cow Bell Curve

                -Capture appreciation and deflect depreciation

-Actual value vs. value to me

-Determining value of breeding stock

Swapping classes: Cows to cows, cows to stockers, stockers to cows

Discussion on running at capacity

Mental exercises on spotting opportunities and how it affects resource management, so you are prepared for the real world

By the end you will know how to generate positive cash flow regardless of market direction and build wealth. That’s how you build a legacy

My schools are the only ones that will use current, accurate prices and real world examples because I am the only instructor actively applying this material in the stockyards.